Denim Drift Dulux 2017 Colour of the Year

‘Denim Drift’ announced as 2017 Colour of the Year
Dulux encourages a new outlook on life with the launch of key colour trends for 2017

This week Dulux announced the 2017 Colour of The Year as part of the highly anticipated launch of its Colour Futures 2017 trend forecast.
The curated trend palettes, which are informed by a global team of experts, align with four key colour stories inspired by an overarching theme of ‘life in a new light’.
The leading paint brand’s team of global colour and design experts develop the annual forecast based on emerging trends that shape the way people live. From interior-design and architecture to fashion and beauty, through to social and economic influences; the colour trends inform the evolving landscape of our lives.

International design and colour visionaries at the Dulux Global Aesthetic Center have been scouring the globe for the latest social and trend developments, to help them lead the way in colour innovation. The colour experts have used this insight to define the tones and shades that best represent how we will live our lives in 2017.
2017 OVERRIDING THEME: ‘Life in a new light’, a new way of being
This year, the overriding theme encourages you to celebrate a new outlook on the simple things that make life special. With real and authentic experiences becoming more important than ever before, Dulux is taking a fresh look at the foundations of everyday life that contribute to our extraordinary lives.
Louise Tod, from the Dulux Global Aesthetics Centre says “As the world changes, people are taking a fresh look at the everyday elements of life – our family and friends, work, connecting with nature, and the pleasure of experiences. We are incredibly excited that ‘Life in a new Light’ is the driving influence for 2017 and is seen in all our colour trends for the year.”

Dulux is excited to announce ‘Denim Drift’ as the defining colour of 2017. A beautiful, timeless and versatile grey-blue, is the must-have colour for the year ahead. It perfectly captures the mood of the moment and is a true embodiment of the way we’ll live our lives in 2017.
Dulux Colour and Design Trend Expert, Rebecca Williamson says: “Denim Drift is a wonderfully diverse foundation for the 2017 trend palettes, which tells the story of ‘life in a new light’. With denim blue set to dominate the interior and fashion trend agenda for 2017, Denim Drift is the perfect fit to reflect the times we live in, that real desire for simplicity. Designers love it and so do we.
“Denim Drift and its complementary colour palette of tonal blues shows the growing importance of this colour area which we are constantly surrounded by. It’s even the world’s favourite colour. There is a colour combination for everyone’s taste and preference, but with that soothing denim blue being our firm favourite, just like in our wardrobes.”

Colour of the Year Palette: Dulux has developed a beautiful tonal colour palette specifically to complement the Colour of the Year, Denim Drift, featuring a spectrum of blues and complimentary blue-hued tones.
Marianne Shillingford, Creative Director at Dulux says: “Creating a blue colour scheme is successful when you choose shades that work beautifully together. This year the Colour of the Year, Denim Drift, has been teamed with a palette of blues which give you the confidence to get it right every time. There are ten blues within the palette, five of them, including Denim Drift, are muted and atmospheric and the remaining five are cleaner, brighter hues that pack more of a punch. The whole collection has been designed to be used in combination across different elements of an interior from the walls to the furniture, furnishings and accessories.  You can turn the visual impact up with the brighter blues and down with the muted blues to suit the style and personality of a room and can be sure that none of them will ever look out of place.”

New Romanticism: As the world becomes more passionate and vocal about issues surrounding the environment, this topic infiltrates the way we are living and our priorities in life, with sustainability and responsibility front of mind. We are all connected to nature and yet we live in an overwhelmingly urban and digital world. Being closer to the planet allows you to reconnect with your spiritual self, ensuring you have a healthy mind and soul. Although this trend comes from a place that is deeply considered, it can be translated easily into our homes in a boho, eclectic fashion that immerses you in the natural world.
Marianne Shillingford, Creative Director at Dulux says: “Lush greens and smoky violets team cleverly with wicker and natural wood which really come back into their own as affordable materials which reconnect our homes with the earth and nature. The look is rooted in the found, revamped and restored rather than the pristine new and plants are everywhere, improving the air we breathe while they fill a space with life, colour and texture. Use strong colour to connect pieces of painted furniture that don’t match and add small clever touches of sharp cool green alongside broader areas painted in warmer verdant shades

Shared Individualism: Cities are growing, demographics and social settings are changing, and so the importance of having a sense of belonging and being part of a group is increasingly relevant. Dulux has observed the way in which individuals come together to create a network or family, whether that’s friends, relatives or a wider community of like-minded people and share their ideas, dreams and spaces. This colour palette has a fresh and playful mood which is perfect for creating a shared space to enjoy together.
Marianne Shillingford, Creative Director for Dulux says: “When combining some of the smokey neutrals in the palette with the sweeter warm shades, something magical happens.  Use the strongest colours in blocks, circles and graphic patterns. Chalk in the circles and paint by hand rather than worry about getting the shapes perfect.  The hand painted is much more authentic and appealing than crisp graphics in this very human centred trend.
The palette isn’t bound to paint alone so in spaces where you want a more relaxed feel, you can combine the colours you are using to decorate the walls with pops of other shades from the palette in the soft furnishings.  Combine with pure white and pale woods in furniture and don’t be afraid of a bit of black to ground the look”

The Working Home: The boundary between work life and personal life is shifting, and as such we seek a more balanced way of living and working. The home has become an office, and likewise offices are becoming more like homes as we are living 24/7 lives, and so we need beautiful places to work at home, and new inspiration for how to do this. Dulux has developed a colour palette to help you create different zones in the home, and a fluid environment that fits both. Whether you like to take your laptop to the kitchen with a coffee, or carve out a specific area for working, you can be comfortable, relaxed and focused within your living space.
Marianne Shillingford, Creative Director for Dulux says: “There is no longer a line to blur between the places we work and the places we live but there are ways in which we can make our homes a better place to do both. Work spaces can be defined by painted blocks and circles of contrasting colour which at once become both zones for activity and focal points of interest. Use the cool neutrals in the palette as a backdrop to bursts of warm colour in graphic shapes which can either be dynamic and curved or more restful and in blocks. Horizontal bands of colour instil an element of tranquillity which allows you to think clearly as well as relax and connect the working home interior together.”

Considered Luxury: This trend captures a new way of living; a new consumerism in which value is placed on experience rather than possessions. Creating memories that are priceless is our priority as we look at the world with fresh eyes, not adding clutter but experiences instead. It is the new way of consuming: buy less, choose well and make it last. You walk away with less but are infinitely more enriched. The senses are stimulated in a magical, powerful way with soft textiles, tactile walls, beautiful smells, and music. It is a subtle and modest luxury, with poetic surprise rather than cluttered belongings.
Marianne Shillingford, Creative Director at Dulux says: “This palette of sophisticated neutrals have the quality to subtly change in different light conditions, giving a greater flexibility on how a space looks and feels at any given time. In this look, everything counts and everything is meaningful, even different sheen levels of the same colour can be used to make an impact that is whispered and memorable. 
The experience you have of the space should be as important as the way it appears, so resist the temptation to fill it with stuff that looks great but has no back story.   A nice chair is just a nice chair, but one that you had specially made, or made yourself is something that provides lasting joy. Feel the space as well as see it by extending the palette into tactile materials and fabrics that delight your fingers and toes and tell stories through the art you hang and objects you display”

dulux press release 

1 comment

  1. How lovely to see this transformation, loved seeing your photos before and after of each area/room. We have done the same with every house we have owned and move into the next project on Saturday. I love choosing the paint colour, curtains, carpets and ornaments and pictures to complete each space. Like you I have a husband who is happy to turn his hand to everything manual so save fortunes, we try to recycle. I so wish I'd kept a scrapbook for each house he has lovingly transformed, I come up with the ideas and he makes them a reality. I always like to do something that will have visitors say 'wow' when they see it.